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Denver Performing Arts Complex Rebrand

Intro

The Denver Performing Arts Complex is the city of Denver’s hub for all things performing arts.

It consists of ten different theatres and hosts Broadway musical tours, contemporary dance and ballet, chorales, symphony orchestras, opera productions, community theatre shows, cultural events, and more.



The DPAC’s new identity aims to achieve the goal of bringing the community of Denver and the greater Colorado community together under one roof for a diverse range of shows and entertainment.

Logo

The logo takes inspiration from a combination of the complex’s iconic exterior galleria roof along with the unique curved architecture of many of the site’s theatres.

Variations were created to work over light and dark backgrounds across all sorts of deliverables.

Color Palette

The base color palette uses black and white along with two shades of green that are reminiscent of the surrounding nature of the city along with the lively  joyfulness of the performing arts. These colors are kept simple so that new colors can be added in for special shows, seasonal celebrations, or specific groups of events (as seen in executions down below).



Typography

The primary typefaces are All Round Gothic and Mundial, which invoke a sense of movement found in the rounded letterforms of the logo.



Applications